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FAQS

Tech
Local SEO
Organic Marketing
Design
LinkNow Content
How do I access/setup my E-mail account?

Your email account credentials are as follows:

Username: USERNAME@<DOMAIN>
Password: <
PASSWORD>

To setup your email in any email client (i.e. Outlook, Thunderbird, Mail) you will need to following information:


Outgoing/Incoming Mail Server: mail.<DOMAIN>
Outgoing Port: 26
Incoming Port: 143
Authentication is REQUIRED for IMAP and SMTP
Disable any SSL encryption if enabled

Webmail Instructions

  • Open your favorite browser and go to: http://<DOMAIN>/webmail
  • Fill the fields below:
    • Email Address - Your full email address.
    • Password - The password provided with your email address.
  • Press Login and select one of the three different interfaces.
    • LinkNow recommends RoundCube as it offers more options and features.

iPhone Email Setup Instructions

  • From the main screen
    • Go to Settings > Mail > Add Account > Other > Add Mail Account
  • Fill the fields below:
    • Name - The name to be publicly displayed to any person you write to.
    • Email - Your full email address.
    • Password - The password provided with your email address.
    • Description - Defaults to your domain name, can be changed if needed. (We recommend leaving it as default).

Hit Next when done.

Important: IMAP must be highlighted in blue (It is very important that IMAP is highlighted).

  • Incoming and Outgoing Mail Server
    • Host - mail.<DOMAIN>
    • Username - Your full email address.
    • Password - The password provided with your email address.

Hit Next when done.

  • The iPhone will attempt to establish an SSL connection to your IMAP and SMTP servers. If the alert appears: "Cannot Verify Server Identity." click "Continue".

Tap Save.

  • Select your newly added account:
    • Tap Advanced
      • Set Use SSL OFF 
      • Server Port 143
      • Hit Account on the Top-Left
    • Tap SMTP under OUTGOING MAIL SERVER > Select your mail server under PRIMARY SERVER
      • Set Use SSL OFF
      • Server Port 26
      • Hit Done on the Top-Right.

You are done.
Close all windows and open your Mail application.

Android Email Setup Instructions

  • Go to your Mail Application
  • Go to Settings > Add Account
  • Select E-Mail
  • Select IMAP
  • Incoming Server Settings:
    • Account Type - IMAP
    • Incoming Mail Server - mail.<DOMAIN>
    • Username - Your full email address.
    • Password - The password provided with your email address.
    • Port - 143
    • Security type - None
  • Outgoing Server Settings:
    • Outgoing Mail Server = mail.<DOMAIN>
    • Username - Your full email address.
    • Password - The password provided with your email address.
    • Port - 26
    • Security Type - None

You will be asked to configure some general account settings.
Most of these you can change to your liking, but we recommend to check the
Sync Email option.

Press Done.
Close all windows and open your Mail application.

What is a Domain Name Registrar?

A Domain Name Registrar is a service that allows you to officially register your desired website domain name so that it is unique to you, and no one else can own it.

What is the difference between A-record, DNS, and Full Transfer?

A-Record refers to the IP address your domain is pointed to for your website. This is the fastest and easiest way to get your new website live. Once the IP address of your A-Record is changed to the new hosting server, your website should be live. Several things to note is that your domain stays with your current registrar as well as your name servers do not change. This means you are responsible for your domain's renewals and your email hosting stays with whoever your name servers are with.

DNS refers to changing the name servers your domain is using. Whose ever name servers your domain uses, gives full control over where your website and email hosting is pointed to while your domain stays with its current registrar. Since the domain stays where it is, you are still responsible for your domain's renewal.

A Full Transfer is when you transfer your domain over to a whole new registrar. This gives the new registrar full control over your domain's name servers as well as makes the new registrar responsible for renewing your domain.

What is the difference between POP and IMAP email accounts?

Both POP (Post Office Protocol) and IMAP (Internet Message access protocol) allow people to get access to their email from a remote server; however, that is where most similarities end.

POP simply downloads email to your device, and usually (but not always) deletes the email from the remote server. The problems arise if you have more than one device where you read your mail (desktop, laptop, tablet or phone). Since each POP device downloads emails from the server at the time it checks for new emails, none of the devices will have the same emails. This becomes a problem when trying to refer back to a previous email because it is almost impossible to keep track of which device is the one that downloaded the email.

IMAP allows users to store their email on remote servers. This two-way protocol also allows the user to synchronize their email among multiple devices, which is extremely important today, when most people have at least two devices - their laptop and smartphone.

What is the difference between Local and organic Marketing?

Local Marketing specifically targets the community in the physical area where your business is located, appearing in the map pane of Google search. Your results will be dependent on the local area you are based in and the most relevant categories for your industry, which are pre-determined by Google. Organic Marketing is how your website is optimized with content to support your keywords. These results will appear under the map pane and will give you the ability to target a mass market.

What is a Citation?

The mention of your business information on the web such as in a business directory, primarily dealing with your company name, address and phone number (NAP)

I am in Los Angeles, CA can I target clients in San Francisco, CA?

Local Marketing will not target any city other than your geographical location – thus the name ‘local’. Your Organic Marketing is designed to target a wider market and will give you the online visibility for other cities. For instance, a business located in Los Angeles cannot have ‘local’ marketing for San Francisco, CA. Targeting markets outside of your local area is possible with Organic Marketing.

Can I use a PO Box for my "Google My Business" address?

No. Google has strict quality guidelines that must be adhered to in order to avoid the business being flagged or suspended on Google Maps. Google’s guidelines states that mailing addresses such as PO Boxes are not allowed. This also applies to virtual offices, storage lockers, and shipping stores such as UPS, FedEx, etc.

I do not have a business address, what do I do?

Google policy insists that businesses use either their home address (which can be hidden for privacy) or a public commercial address with permanent signage such as a storefront, office, or clinic. When we submit your business to online directories and you are using your home address we are able to either omit the street address entirely or mark it as hidden from public view.

Why are you asking me for Proof of Business? And what documentation is considered valid?

Proof of business is required by Google, either to verify the listing or deal with a suspended page or other technical issues. Valid proof of business is any document that can confirm the legitimacy of your business and its contact information. Ideally, Google is looking for something such as a business license, permit or certification. However, a utility bill, lease, or tax document may also work. These documents must show both the business name and address (if the business name is a DBA then we also need proof of the license DBA). Keep in mind this is only necessary if you are unable to verify your information through the standard method.

Can I have two businesses sharing the same address?

No. Google policy requires each business to have a unique address and phone number. Having two separate businesses sharing the same address (for instance, your home residence) creates a conflict online that will negatively impact your ranking ability. If you are in a building and it is associated with a suite number, then that would qualify as having a unique address. The exception to Google’s policy which allows multiple pages to share the same address and/or phone number are individual practitioners such as doctors, lawyers and real estate agents.

Can you delete the negative review on my Google Business Listing?

We can submit an appeal to Google Support and request for them to remove the review. However, if the user and the review are in compliance with Google policies, it is unlikely they will remove it. Reviews that do violate Google review policies are flagged by us, but it can still take some time before they are removed.

Can I create a category on Google?

No. Business Listings do not allow us to create categories. Google provides a list of categories for businesses and we select the category which best describes your business. In the event that your industry is “unique” we will choose a more general category that will still accurately represent your main services.

Why do I have to clean up my old information?

The consistency of your NAP (Name, Address, and Phone Number) directly impacts your ranking ability. Inaccurate information can influence Google and other search engines to associate your business with spammy (unfair, dishonest, or inappropriate) behavior, and as a result can negatively impact your rankings. 

Why is there so much content on my website? My clients are not going to take the time to read all this information, they just want to get to my website, get the phone number and call me.

Content is extremely vital when it comes to Google picking up your website as a relevant search result. Content on your website tells Google your website is a valuable source of information for the keyword being searched, and will give your website a better chance of coming up, which will allow clients to find you and get your phone number.

Instead of having all of the wording on the site, can I just use images to show Google what I do?

While you can add alt tags onto your image to notify Google what the picture is, Google only reads text. Google will pick up the text on the image’s description tags, but will not be able to determine what your website is about solely from the images. Google needs to have supporting text to determine what the website is about and what it is that you do.

What is a landing page?

A landing page is a page associated with your website, which targets, and is optimized for a specific topic and a specific city. When you have an extremely targeted page on your website, Google will be able to consider this page the most relevant page on the website, and will have a greater chance at showing up for that particular search word in the desired area.

Can I use existing services pages on my website to make multiple landing pages for different cities?

It is not recommended to reuse content throughout the website. Each page on your website should be unique content – reusing content to have more landing pages will not help you achieve your goal. Google will review the content and see that you already have ranking for that content already and will simply dismiss any other pages with the same content on your site. Google tends to penalize any website that tries to circumvent or fool their algorithm, which could be devastating for your business’s online visibility, which is why we always suggest sending in your content, making edits to the content we provide to make it more personal to your business, or simply if you don’t have time, purchase custom content.   If you would like more information please email content@linknowmedia.com

What are backlinks, and why are they important?

Backlinks are mentions of your website that ideally come from a domain with a high authority  – these could be blogs, or other industries relevant to yours. When you have lots of backlinks, citing your website from other places, your website starts to gain more authority, and because of this, search engines such as Google will want to start listing your website higher up on their search results page. Having good quality backlinks is an extremely important ranking factor when you are marketing in a high competition area.

How long after my website goes live will my website index in search engines?

A website can take up to 5 weeks to get a stable index on search engines. Indexing is the search engine’s way of crawling the content on the website so that it knows what your website is about and so that it can start to show up when your specific keywords are searched. Depending on the competition in the area, a website can perform very well as quickly as 2-3 months. The best way to determine what you need to do for a marketing strategy (i.e. if you need more content for keywords struggling, if you need more backlinks), is to let the website index, run a ranking report and see where you are for your primary keywords, do a keyword analysis and move forward from there.

How can I rank higher?

There are many factors that can affect how a website ranks – there is no cookie cutter, black and white answer to this; the best way is to ensure that you are following all the requirements laid out by search engines. Your website is a starting point to gaining a proper online footprint – it should be mobile responsive, have proper content supporting the terms you are trying to target, have unique titles, descriptions, h1, h2, h3 tags for each page, and superior quality backlinks and citations.

How can I read my ranking report?

The report may look confusing when you receive it, but in actuality it is quite easy to understand once you break it down:

  • Summary Chart – this is a graph showing you fluctuations from the time the original report was run, and the most up to date report. The graph will indicate how many keywords were position 1, 2-5, 6-10, 11-20, 21-50 and 51+. This graph is an overview of the full report.
  • Summary Table of all search engines – This is another overview graph showing you how many keywords went up, down, stood pat or have brand-new just started ranking for.
  • Then you will find a full list of keywords that have been manually entered to be tracked. The keyword list is based off of the information on your website, the list that we have does not necessarily mean that these are the only keywords that your website has the opportunity to show up for. Beside the keyword, you will find a corresponding number. The number indicates the result down on the page, and not the page number.
  • Below the keyword list, there is another overview of ranking history – showing you how many keywords were position 1, 2-5, 6-10, 11-20, 21-50 and 51+ over time.

While it is important to look at the overview and the ranking history, we find that clients get worried when they see that there has been a number of keywords that have lost ranking, fluctuating rankings is completely normal. In most cases, this does not mean that your website has dropped off the grid– it simply means that it may have gone down a couple of positions. If a keyword is showing as position 8, and shows that it went down 3 positions, your keyword is still on the first page of Google. It’s very important to go through the full report to see what is actually happening with your keywords, rather than relying on the overview. The beauty of online marketing is that it can always be changed, if you want more focus to build up specific terms or areas, we can do that. If you want more information on how send an email to mywebsiteseo@linknowmedia.com to learn how.

Why does my website look different on my smartphone / tablet / laptop than on my desktop?

Your website is responsive, which means that the layout of the website will change depending on the size of the screen you are viewing the website. Font and photo sizes will change to be better viewed on that screen.

What are stock images and how do they work?

Stock images are photos taken by professional photographers and they then sell the rights to these images to different stock photography sites. They have a huge selection of images to choose from for almost every industry. If you are interested in purchasing images for your website, we can provide you with the site we use along with licensed images. Please note, we have a license to purchase these images for you. When we purchase an image for you, you can use these images on websites only created by us. 

When will my website go live?

If we are placing the site on a domain we are purchasing, your website will go live in 10 to 20 business days from the date of purchase. If we are placing the site on a domain you currently own, your website will go live in 10 to 20 business days from the date you provided us with your domain credentials to access your domain. If you have completed a Request Not to Go live form, your site will go live only once you have approved it.

What is the timeframe I can expect when requesting a call from my designer?

Our response time is within 24 hours (Monday through Friday). Please ensure when you are calling or requesting an appointment that you provide us with 3 call back times. We do try to accommodate all requests as quickly as possible and they are always placed in queue based on when the request is received.

When will I know who my designer is?

Once your order is placed into the design queue, the entire design team collaborates to get all materials and changes noted during the Welcome Call. You will then get an email from your designer notifying you that the site is live. They will also ask you for any materials that we have yet to receive from you.

Why can’t you take photos from Google and add them to my website?

Most images on the net are protected and copywritten. Using them without proper licensing can end with a fine and potential legal repercussions. If you have taken images from Google without proper licensing and have sent them to us, you are fully responsible.

I purchased a Logo Redraw, what can I expect?

When we receive your logo, we will simply clean up the lines, text and colors to make them crisper. As we are not creating a customized logo, there are no revisions included. We send you the raw file which will then allow you to use this logo for things such as ads, websites, banners any company vehicles etc.

I sent in changes, when can I expect them to be completed?

All changes are placed into queue on the date they are received. Changes are completed within 3-7 business days.  Keep in mind when reviewing your site for changes, do your best to send them all in one shot to avoid them being completed on different days. If you stager your requests to us they will not all be completed on the same date.

I want to have my BBB profile linked on the website, what should I do?

It is advisable to request a BBB Dynamic seal to add to your website instead of just a link to your BBB listing. The link below will guide you in the process of generating this BBB seal so that you can email us to place on your website: https://www.bbb.org/lexington/for-businesses/about-bbb-accreditation/for-accredited-businesses/bbb-dynamic-seal/

Please note that unless you are accredited with the BBB we will not add a logo of the BBB on your website, as our servers will get penalized for it as well as you.

Why should I hire a writer from Linknow Media?

Writing for an online audience is different from writing offline. When you search for something online search engines look at website pages to see what will best answer your query. One of the main aspects is looking for keyword and related keywords on a page.

Our team will research the specific keywords and related keywords that are being searched for in your area to help your website be found. We also structure our pages to be easily scanned by a prospective client so they find the information they are looking for quickly.

Why are the pages 500 words each?

Search engines prefer web pages that have a fair amount of information as it indicates that the owner of the website is knowledgeable in the field. It also gives more opportunity to place keywords and related keywords on a page while keeping a natural rhythm to the writing.  In short, it helps you rank better.

The link to the question form doesn’t work?

Occasionally some internet browsers have a little trouble opening the content questionnaire we send for clients to fill out. If the link does not work, simply copy the link and paste it into the URL bar (the bar that shows the name of a website) of your browser and hit enter.

I have filled out the question form but I got a request to fill it out again. Why?

The sequence is closed by one of our staff members. If you get an email asking you to fill out the form next day, it is most likely that the sequence was closed just after another email had been sent. If you receive a form request two days after you complete the form please contact content@linknowmedia.com

Can I change the text once it is on the website?

Yes, you can. However, the content changes will be done by your designer and thus you will have to inform them of exactly what changes to make - click here to start

Can you fax me the pages?

As a website design company we greatly prefer to use email as it a) allows us to keep better records and b) gets our clients more familiar with email procedure;  which they will need to know to properly operate their business online.

Does it cost money to make changes to the content after it has been placed on my website?

No. But please know that you will have to give the designer the exact wording to replace the existing text.

Do you write blog articles?

We can offer that service, please send us an email at content@linknowmedia.com with what you have in mind and somebody from our content team will be in contact with you. 

Are content writers good at writing jokes?

No. Writers are concerned with grammar and spelling which is a notoriously unfunny field.

Here are some examples:

  1. The past, the present, and the future walk into a bar.

It was tense.

  1. Let’s eat grandma!   Wait, wait! I mean “let’s eat, grandma!’

Punctuation saves lives

  1. What do you say to comfort a grammar nerd?

There, their, they’re

  1. Non-hyphenated

Ironic

You were warned!

Seriously though, if you want your writing to be friendly and funny, make sure to tell your writer and we will see what we can do.

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